Kia Europe's CEO, Marc Hedrich, affirms the automaker's commitment to the European Union's 2035 ban on new internal combustion engine (ICE) vehicles, contrasting with other major manufacturers. Hedrich highlights Kia's strategic shift towards electric vehicles (EVs) and significant investments in EV production, demonstrating confidence in achieving compliance. Despite this, Kia will continue to offer combustion engine options as long as customer demand persists, managing a measured transition to a predominantly electric fleet.